PLEASANTON, CA – FairFirst Food Management Company is pleased to announce it has been selected as the new food concessions operator for the Alameda County Fair, beginning with the 2025 fair season. This transition marks an exciting new chapter in the fair’s rich culinary history, following the conclusion of Oak Valley Group’s service.
“We are thrilled to partner with the Alameda County Fair to provide exceptional food experiences to the hundreds of thousands of visitors who attend this beloved community event each year,” said Nick Nicora, CEO of FairFirst Food Management. “Our company brings decades of experience in fair and festival food operations, with a focus on quality, variety, and supporting local vendors.”
The company plans to maintain the fair’s reputation for diverse dining options while introducing innovative concepts that reflect the region’s rich culinary heritage and modern food trends.
Calling All Vendors
FairFirst Food Management extends a warm invitation to current, past, and prospective vendors to be part of the 2025 Alameda County Fair season. The company is committed to creating opportunities for both established fair favorites and new culinary entrepreneurs.
We value the experience and dedication of our existing vendors and welcome new partners who share our vision for excellence,” added Nick Nicora. “Our vendor program offers competitive terms, comprehensive support, and access to one of California’s most prestigious fair events.”
Interested vendors can submit applications beginning December 1, 2024 through the company’s online portal. Early applications are encouraged, as space is limited. The company will host a vendor information session at a later date to discuss opportunities and answer questions about the 2025 season.
For more information about vendor opportunities or general inquiries, contact us here.
About FairFirst Food Management Company
FairFirst Food Management Company specializes in large-scale food and beverage operations for fairs, festivals, and major events across the Western United States. With a focus on quality, safety, and exceptional customer service, the company manages concessions at multiple premier venues and events throughout California.