From Tequila Dreams to World Record: How Nick Nicora Created the World’s Largest Margarita

When Nick Nicora decided to challenge Jimmy Buffett’s margarita record, he went big: 10,500 gallons in a 25-foot tall blender, using 4,650 bottles of tequila. Margaritaville’s record fell, proving everything is bigger in California.

How FairFirst Made History with a Quarter-Ton Hamburger: Record-Breaking Bash Serves Up World’s Largest Commercial Burger

When FairFirst’s Nick Nicora decided to break Canada’s burger record, he wasn’t thinking small. The result? A 777-pound masterpiece requiring a forklift, 15 hours of cooking, and enough calories to last two years

FairFirst Food Management Company Named New Food Concessions Operator for the Alameda County Fair

FairFirst Food Management Company takes over food concessions at Alameda County Fair starting in 2025, replacing Oak Valley Group. Current and prospective food vendors are invited to apply for the upcoming season.

Green Beats and Fair Grounds: Sustainability Takes Center Stage in Venue Management

Venue managers revolutionize events, addressing energy, waste, and transport. The industry adopts eco-friendly practices, reducing environmental impact while preserving spectacle

The Rise of Micro-Events: Catering to Smaller, More Intimate Gatherings in Traditional Spaces

Micro-events reshape venue management in 2024, offering personalized experiences for 10-100 people. Adaptable venues diversify clients and increase bookings through quality interactions

Lost No More: How Augmented Reality Wayfinding is Saving Us from the Dreaded “You Are Here” Dot

AR Wayfinding revolutionizes navigation in large venues via smartphone apps, enhancing visitor experience, improving efficiency, and providing valuable data for venue managers